Your Business Can Change In An Instant
By JD Esajian on December 18, 2013
If you are in business for yourself, you will go through many ebbs and flows. Some days you feel like you are in the best business in the world. Other times, you are left wondering exactly why you are investing in real estate and how much longer you can do it for. The one certainty is that your business can change in the blink of an eye. One day you can be doing busy work and the next you are talking to three new leads with two deals in motion. Just like that, everything can change. You need to make sure you are prepared when it does.
It is surprising how little work gets done in the times when you are the slowest. These are the times you should be preparing for the onslaught of new business that will come your way. You should install systems to handle incoming leads, research properties, make offers and screen tenants. Once business starts coming in, you don’t want to be left scrambling and leaving deals on the table. If you prepare yourself when you are slow, taking on new leads will be welcomed instead of it causing other problems.
Change can happen in any business, but it does not happen by itself. There are many investors who will send out a mailing or increase an existing marketing campaign without fully being ready to handle it. It can be a colossal waste of your time and money if you are not ready to field the incoming phone calls or respond to emails. Every time you market, you are really just marketing yourself. People who reach out to try to contact you aren’t interested in how busy you are or how many deals you are working with. They want a return call or email. If you can’t give this to them in a timely fashion, they will certainly look for someone else.
All it takes is one phone call from one new contact to change your business. If you catch the right person at the right time, it can open new networking channels or give you access to a new wave of deals. Some of the best contacts you will make will be from people who have small deals or maybe you can’t do anything for, but you take the time to explain the process and help them out. You never know who has a friend or relative that is in the business or may need your help. That is how quickly your business can change and you can get busy or increase existing production. Being in the right place at the right time is not about getting a lucky lead. It is about doing the work and being prepared to handle sudden changes in business when they come.
If you are stuck in a rut and are searching for answers, think about what you can do every day to increase your business. When you do this, think not only about the process, but about what supporting actions you need to take to be ready for when they hit. With real estate investing you can go from zero to sixty in no time. You need to make sure you are ready for this wild ride when it happens.